The word Art (Arte) is at the very core of being Italian. It encompasses that boundless passion to imagine, build and
improve relentlessly that, together with skill and technical ability, make it possible to facilitate work and free
Combined with the adjective White (Bianca), it speaks of ancient crafts and faces, those of the baker, pastry chef or
pizza chef, who wisely use flour and water to feed the body and spirit of human beings.
This is the White Art (Arte Bianca).
WAICO, White Art Italian Companies, is the group created by bringing together the leading Italian companies in the
bakery equipment sector, Vitella, Starmix, Effedue and Flamic, which develops professional systems chosen by the best
white artists in the world.