The rebranding of Logiudice and Mecateck represents far more than a visual transformation. It reflects a journey of growth and evolution, telling the story of two brands that have become
increasingly integrated into the vision of Waico Group.
For Logiudice, the new logo celebrates more than sixty years of history, expertise, and reliability through a cleaner, more contemporary visual language, projecting the brand into the future while preserving its deep-rooted heritage.
For Mecateck, the rebranding translates the company’s DNA — engineering, innovation, digitalization, and advanced mechanics — into a bold identity inspired by the principles of
Industry 5.0.
Two different journeys, one shared vision: shaping the future of Bakery, Pizza & Pastry equipment within a single galaxy of expertise, technology, and innovation.